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Airlines and Social Media. The good, the bad and the downright ugly.
Travellers are almost constantly connected. With smart phones in hand and time to kill at airports they are highly likely to check into their social media accounts and any bad service or delays are...
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Pinterest Launch Place Pins – Perfect for Travel Brands
Pinterest works especially well for travel. It’s visual and most users are there for inspiration. Planning and dreaming for the future are at the core Pinterest’s appeal, making its users the perfect...
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Five Ways to Grow Your Email Database
Your email newsletter should be one of your most important marketing tools. If you provide good, relevant content to your readers there is a strong chance you will be able to build brand loyalty and...
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Airline Emails Reviewed and Analysed
People can easily get over a hundred emails in a week. And we’re not talking about work related emails. With such crowded inboxes it’s important that your email newsletters stand out for all the right...
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Do You Have A Good Email Database?
When it comes to your email marketing who you send to is just as important than what you send. It doesn’t matter if your list is 1,000 or 100,000; your email marketing is only as good as the quality of...
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Quick Digital Marketing Resolutions for 2014
It’s the New Year and everyone is heading back to work with plenty of personal resolutions for 2014 (eat healthier, exercise more, spend less … sound familiar?). Don’t forget your marketing resolutions...
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How To Source Images For Your Travel Blog And Website
Travel is a very visual product. We’ve said it plenty of times in the past but the old adage that a picture is worth a thousand words remains very true for the travel sector. People expect and need...
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Visit USA Responsive Email Marketing Campaign
We’ve just completed an email campaign for the Visit USA travel association. We’ve worked with them for a number of years on their regular monthly newsletter but were asked to come up with a new...
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Examples of great image use on travel website homepages
Everyone working in travel knows the importance of photography. Travel is a very visual medium and great photography inspires people to visit destinations. It’s not surprising that the last few years...
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Twitter Masterclass – Profile Set Up and Best Practice Tips
Twitter is an incredibly popular platform for travel networking. It’s especially favoured by the travel blogging community and frequently used by travel companies to build loyalty and increase their...
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